Trigger Design
Trigger Configuration Matrix
Updated September 15, 2025
Mission
Give product and lifecycle teams a declarative toolkit to orchestrate user, event, and time-based nudges with confidence, while preserving compliance guardrails and measurement fidelity.
Matrix Dimensions
- • User: Lifecycle stage, attendance streak, reciprocity score, host/vip tags.
- • Event: Capacity, category, host responsiveness, waitlist depth.
- • Time: Countdown windows, weekday & hour heuristics, quiet hours.
Guardrails
- • Frequency caps at user + channel level with override approvals logged.
- • Compliance flags for scarcity claims validated via Control Tower data.
- • Suppression lists for churned or paused members synced hourly.
- • Regression tests before publishing new YAML recipes.
Sample YAML Snippet
recipe: scarcity_last_call
user:
stage: active
reciprocity_score: ">=3"
event:
capacity_remaining: "<=3"
host_trust: "high"
time:
window_before_start: "PT12H"
channel: sms
provider: twilio
copy_template: scarcity_last_call_v2
experiments:
- name: proof_variant
personalization: attendee_social_handles
holdout: 10%Operational Cadence
Weekly
Prioritize new recipes based on insights from the Control Tower Blueprint.
Daily
Review failed runs and suppression reasons in the Delivery Guide.
Release
Peer-review YAML changes, run automated regression tests, and capture diff notes in Git.
Monthly
Audit reciprocity-driven nudges with the Psychology Evidence Pack to ensure alignment.
Operator Moves
- • Version control every YAML file and link pull requests to dashboard charts showing expected impact.
- • Partner with data science to update heuristics when seat sell-through or RSVP curves shift.
- • Surface new trigger ideas in the Four-Pillar Strategy meeting for prioritization.