Smart Nudges: The Four-Pillar System
A behavior design engine that combines intuitive control, evidence-based psychology, precise trigger orchestration, and a resilient messaging stack to activate Cuculi tables.
checklistThe Four Behavioral Pillars
Each pillar aligns the team on how we guide people to tables: give operators real-time insight, speak to intrinsic motivations, orchestrate triggers with precision, and ship every message on the right channel.
account_treeMicroservices Architecture
calendar_monthPillar Activation Roadmap
Phase 1 · Sep 2025
Launch Insight Control Tower
Instrument dashboards that slice messages by user, event, and weekday cadence so operators can see backlog, collisions, and campaign lift in near real time.
Phase 2 · Oct 2025
Operationalize Behavioral Playbooks
Codify scarcity, social proof, and reciprocity scripts with personalization tokens; run copy experiments anchored in Cialdini, Fogg, and Ariely research to prime RSVPs.
Phase 3 · Nov 2025
Deploy Trigger Configuration Matrix
Ship YAML-driven trigger recipes that combine user segments, event milestones, and temporal rules with guardrails, plus regression tests to keep the matrix predictable.
Phase 4 · Dec 2025
Harden Multi-Channel Delivery
Integrate Twilio SMS, OneSignal push, and Mailchimp email behind Lambda routing, add failover logic, and feed delivery analytics back into the dashboards.
codeComposable Delivery Stack
Every pillar is backed by durable services: MongoDB triggers orchestrate data flow, AWS Lambda shapes logic, and Twilio, OneSignal, and Mailchimp deliver contextually-tuned outreach.
query_statsGlobal Success Metrics
🛰 Insight & Control
- Message review coverage by user, event, and send window
- Exception resolution time for conflicting nudges
- Same-day visibility of delivery success and failures
🧠 Behavioral Impact
- RSVP lift from scarcity, social proof, and reciprocity variants
- Share of messages personalized with contextual data
- Qualitative sentiment from post-event reciprocity prompts
🧩 Trigger Precision
- On-time trigger execution across user, event, and calendar rules
- Suppression accuracy vs. manual overrides
- Regression coverage for new YAML recipes
📡 Channel Reliability
- Delivery rate by Twilio SMS, OneSignal push, and Mailchimp email
- Latency from trigger decision to confirmed send
- Automated retries and failover success rate
menu_bookAtomic Notes & Research
Dive deeper into each pillar with rapid-reference notes that synthesize research, operating procedures, and instrumentation checklists.
Insight & Control Tower Blueprint
Dashboards, alerting cadences, and audit workflows for reviewing nudges by user, event, and calendar window.
Behavioral Psychology Evidence Pack
Research-backed guidance on scarcity, social proof, and reciprocity, including copy frameworks and measurement ideas.
Trigger Configuration Matrix
User, event, and temporal recipes with guardrails for rapid experimentation and safe automation.
Messaging Stack Reliability Guide
MongoDB trigger patterns, Lambda orchestration, and Twilio/OneSignal/Mailchimp delivery checks.
One System, Four Reinforcing Pillars
Smart Nudges thrives when operators can inspect every outreach, messages are grounded in human psychology, triggers execute with confidence, and the delivery stack never drops a notification. These pillars give Cuculi the clarity to experiment quickly and the rigor to sustain growth.