ChrisCruz.ai Atomic Note

Behavior Design

Behavioral Psychology Evidence Pack

Updated September 15, 2025

Mission

Infuse every Cuculi nudge with academically grounded influence techniques so members feel motivated—not manipulated—to join the right table at the right moment.

Research Highlights

  • • Robert Cialdini, Influence (2009): Scarcity and social proof increase conversion when paired with credible context.
  • • BJ Fogg Behavior Model: Motivation × Ability × Prompt → Action; we time prompts to moments of high ability.
  • • Dan Ariely Reciprocity Studies: Unexpected value drives future compliance; gratitude follow-ups keep Cuculi top-of-mind.
  • • Baumeister & Leary (1995): The need to belong means highlighting community resonance boosts satisfaction.

Impact Goals

  • • +20% RSVP lift on scarcity-backed alerts vs. neutral control.
  • • 70% of nudges personalized with community or reciprocity tokens.
  • • 90% positive sentiment scores on post-event gratitude loops.
  • • Behavioral experiments shipped weekly with statistical readouts.

Messaging Playbooks

Scarcity

Pair inventory counters with tangible loss ("3 seats left with founders in food-tech") and schedule them inside the Control Tower before dinner rushes.

Social Proof

Surface credible peers and cite shared context ("2 YC alumni you follow are confirmed"). Pull attendee snippets from the dashboard API.

Reciprocity

Send gratitude and value-adds (recipes, notes, photos) within 12 hours to unlock return visits; log outcomes back into the Trigger Matrix.

Measurement Checklist

  1. Instrument variant tags (scarcity, proof, reciprocity) inside MongoDB trigger metadata.
  2. Track RSVP, attendance, and review lift vs. control copy in the Insight Dashboard.
  3. Collect qualitative feedback via Mailchimp follow-up surveys to validate emotional resonance.
  4. Feed learning into the Delivery Reliability Guide for automated guardrails.

Operator Moves

  • • Partner with lifecycle marketing weekly to add two new copy experiments and review outcomes in the Smart Nudges Four-Pillar Playbook.
  • • Run pre-flight reviews with legal/compliance to validate scarcity claims stay authentic.
  • • Document learnings in Notion and sync with the Trigger Matrix owners for rule updates.